New Zealands largest red meat genetics company, Focus Genetics has merged its resources with the UKs leading supplier of sheep technologies, providing UK farmers with a wider range of improved sheep genetics.

Innovis chief executive Dewi Jones has just returned from meeting with farmers in New Zealand where he signed a distribution agreement with Focus Genetics (previously Rissington Breedline UK) that will enable the organisation to market rams from one of the biggest sheep gene pools in the world.

Focus Genetics UK General Manager, Bayden Wilson says the collaboration with Innovis will enable them to improve the supply of their genetics to UK breeders and allow them to increase investment in ground-breaking research and development technologies for the benefit of farmers.

"By working with Innovis we can produce better genetic gains from our UK stock and create efficiencies from the ability to share resources, skills, technologies and equipment."

Focus Genetics currently provide around 300 Primera and Highlander rams to UK Farmers annually, from South West England to the Orkney Islands and Ireland.

Innovis has already established a substantial customer base with more than 450 farms using their Aberdale, Aberfield, Abermax and Abertex breeds.

As a result of the collaboration, more than 800 rams will be available through Innovis in 2013.

Mr Wilson will continue to be involved with the UK business working with UK breeders and assisting Innovis to service current farmers and grow the business.

"We already have a significant number of farmers using both Focus and Innovis rams. Collaboration means farmers will be better serviced year round and we expect to significantly increase the sale of both genetics over the coming years."

Innovis chief executive Dewi Jones says he was impressed with what he saw while in New Zealand and believes UK farmers will benefit from the Focus Genetics breeds.

Excerpt from:
UK farmers now have wider choice of NZ sheep genetics

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