On Wednesday, the Street was finally able to initiate coverage on Facebook, 40 days after the IPO.

And it seems widely followed Piper Jaffray analyst Gene Munster may have found a new object of affection.

During a live interview on CNBCs Fast Money Halftime Report he sounded almost as enthusiastic about Facebook

Although Munster concedes that in the near-term Facebook may be facing headwinds, he tells us that Given what theyre doing, to even think about the next 6 months is missing the whole point, he says.

Ahead of the broadcast Munster told us there are a few big reasons investors should own Facebook.

They are: - Trades significantly below companys long term EBITDA - Extremely unique property online

But aside for the reasons mentioned above - Munster believes there's another upside catalyst and it's a doozy. In fact, it's the same catalyst famed venture capitalist Roger McNamee told us back on May 18th, the day of the IPO. Facebook is about to change the way we shop.

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In case youre curious heres how the Street rates Facebook:

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Link:
Why You Should Own Facebook Now: Gene Munster

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